Research On The Developmental Strategies Of Truly International Group

This article makes use of the modern theory of the strategic management and The method of systematic analysis. with the actrual conditions of Truly International Group(TRULY).It systematically reseachs the present conditions and the development about this enterprise. This article introduce the development conditions of TRULY,and enough demonstrated the development conditions of Liquid Crystal Display industry. This article has systematically analysized that TRULY would face with the external environment,even analysized the ability of the competitor and the group strategy.Nevertheless,these also analysize the internal environment of TRULY such as market environment ,the market intensity of the product,selling conditions,financial conditions,the researching and developing for new products,the human resource.Especially,with quantity theory demonstrated the development featuring and operating conditions from the finance analysis .It comes into being the core strategy for TRULY by matching and judging the strengths weakness opportunities threats factors .It takes advantage of four analysis method such as External Factor Evaluation matrix,Competitive Profile matrix, Internal Factor Evaluation matrix, Strengths Weakness Opportunities Threats matrix.Adopt to the preparation plan of the development strategy.At last bring forward the strategic complexion such as internationalization,reseach and development,manpower,brand,the enterprise culture.advocated the Bule Ocean Strategy including the value innovation in the reseach and development strategy.