The Investigate On Developing Strategy Of Zhicheng Champion Group Of The Guangdong

It has created the enormous development space for private enterprise when China joined into WTO, the private enterprise was welcoming the best historical development for fortune. For today, private enterprise's development is facing the opportunity and challenge. It is necessary to face the significant and urgent topic for Chinese Private enterprise that acquires the good strategic consciousness, cultivates and promotes the core competitive power positively.This article through the general and the model research for our country Private enterprise development, discusses the general rule and which is suitable development pattern, summarizes the developing process experience lesson. As the example, analyzing the development path for zhicheng-champion, it is benefit for the private enterprise to formulates the developmental strategy, which analyzes the strategic choice and the implementation way.The Guangdong zhicheng-champion company is a scientific and technical privately operated enterprise, from initiating to growing maturely, the way is the cooperation development of the studying and innovation. Paper has systematically studied the influence of the development of Guangdong zhicheng-champion company on macro-environment and business environment, used the PEST analytic method, "five-strength" analytic method and the SWOT analytic method to study the analysis factor and developmental strategy, proposed the proper strategic and combination plan which is suitable to Guangdong zhicheng-champion company on the basic of environment research, including: the long-term development strategic target, the specialization developmental strategy, the sustainable developmental strategy, the combination strategy of the studying and producing, talented person strategy, innovation strategy, brand strategy, marketing strategy, cultural strategy. It proposed the implementation strategy concrete measure main from the management innovation, technical innovation, marketing innovation, enterprise brand and culture construction.