Research On Customer Relationship Management On GZHX The Third Party Logistics

GZHX is a large state-owned the third party logistics enterprise. Since being founded, GZHX has been being engaged in a related logistics supply chain with ocean petroleum gas industry. How to keep existing customer and developing new customer bitterly under the new market environment, extend a market share thus and gradually, raise a business enterprise competition ability, is the major task of GZHX logistics enterprise in the future several years. This thesis from the third party logistics enterprise the customer relationship management to set out, analyzing and studying current situation of enterprise Customer Relationship Management, carrying out Customer Relationship Management to make to discusssystematically completely to the GZHX logistics enterprise.This thesis is divided into five chapters totally. First chapter is introduction, which briefstate the background and meanings of choose this subject, clarifying whole frame of the article research. Chapter two states the relevant contents of the third party logistics and Customer Relationship Management. The third chapter analyses the current situation of GZHX logistics enterprise Customer Relationship Management. The fourth chapter relates to a management aspect that needs to be improved to carry on discussing in detail to the enterprise implement of the GZHX logistics customer. The fifth chapter is fore the foundation of several chapters up, GZHX logistics the business enterprise carries out the measure that the customer related to a management to put forward to change completely.