Research On Marketing Strategy Of RD Futures Brokerage Company

As the standardization of China's futures market, the raising of the market standard on financial areas, and the increasing of social wealth growth, in particular, share-trading, market-oriented interest rates, exchange rate formation mechanism and other major reforms go forward smoothly, a variety of financial asset price fluctuation will be more frequent, all of these create a good conditions for the development of financial futures. 300 Shanghai and Shenzhen stock index futures will be launched. The central bank will also introduce foreign exchange futures and other financial derivative products. China's futures industry will undergo a tremendous opportunity for development, Futures brokerage companies will also usher in tremendous marketing opportunity. Marketing will be more and more attention in the futures industry.This paper, from the point of view on market development of futures brokerage companies, use the successful experience in the futures market of other countries for reference, combine with modern marketing theory, to explore how the marketing strategy is used in the futures market scientifically, rationally and effectively. First of all this paper analyze the status quo of the domestic and international futures brokerage companies; then analyze the macro-and micro- environment of futures market. In view of the nature of the futures market is the financial services sector, customers are the futures marketing center, So analyze the structure and characteristics of the subject of the futures market; Next, this paper make a detailed analysis and elaboration on the present situation and the main problems of the RD futures brokerage companies marketing; Finally, make a suggestion that marketing strategy including 7p marketing mix strategy and marketing services strategy is specifically utilized in the market development of the RD futures brokerage companies, expecting to the development of financial futures is regarded as an opportunity in the RD futures brokerage companies, so developing the size of the market rapidly and effectively through using the marketing theory scientifically and rationally and improving the market competitiveness .