Research On The Marketing Strategy Of "Insurance + Futures" Business Of G Futures Company Business Department

At present,with the structural adjustment of the futures market and the intensification of information transparency,about 60% of the futures business department are facing the awkward situation,and the futures innovation business is urgently needed.Futures companies and their sales departments are beginning to focus on business and strategic transformation,and face serious challenges.G futures companies are tested on the decline in the average profit margin of the traditional market business,the incapability of the large-scale business department to make ends meet,and the structural transformation of the loss-making business department.Therefore,the paper takes the "Insurance + Futures" business strategy of the G futures company’s sales department as the research objective,and provides reference for the transformation of the futures company’s business department.The thesis firstly analyzes the relevant theoretical basis of futures company marketing,defines the concept and characteristics of futures companies,the concept and model of "Insurance + Futures",and elaborates the theory of financial marketing.Secondly,the thesis analyzes the market environment of the "Insurance + Futures" business,using PEST theory to analyze the external environment faced by the "Insurance + Futures" business;the competitive environment of the industry;the market demand of consumer consumption characteristics and purchasing decision characteristics;the analysis of internal resources of the company and the necessity and feasibility of the "Insurance + Futures" business.Finally,the thesis makes the specific design of the "Insurance + Futures" business marketing strategy.Through market segmentation and target market selection,determining the market positioning of "protecting policy-based agricultural insurance companies and taking risks for new agricultural operators".On this basis,designing specific products,prices,channels and promotions strategy.Finally,the implementation of the internal control system and distribution cooperation mechanism,human resources and technology implementation guarantee strategy.This thesis uses the Long Tail Theory to discover the marketing value of non-main market products with large profit margin,introduces knowledge marketing and relationship marketing strategy to provide a new marketing model for futures product marketing,and proposes a rapid plucking strategy to seize new markets during product introduction period.The pricing method and the satisfactory pricing method provide customers with satisfactory product prices.The cooperation channel selection avoids the direct development of customers,but chooses to develop insurance companies and professional agricultural cooperatives and other intermediaries to improve development efficiency,and promotes the most effective product recommendation for financial product development.In the strategic proposal of futures salon activities and sales team promotion,we will strive to increase the visibility of the industry with the cooperation of Dalian Futures Association.Co-organizing meetings with insurance companies and farmer cooperatives can quickly acquire target customer resources.Open up a new path for the business department of G Futures and provide a more suitable business development model.