Green Marketing Philosophy Research

Modern environmental and resource problems become more prominent, peoplehave gradually come to realize the tremendous negative impact on traditionalmarketing models. The shortcomings of traditional marketing it runs counter to thefundamental strategic and sustainable human development. Hence the urgent need toachieve marketing model to the ecology, economy and society to achievecoordinated development between man and nature. From the beginning of the 20thcentury to the 1970s.Earlier some of the world's advanced enterprise will beintroduced to the sustainable development of enterprise development strategies,enterprises to enter into a "green change" stage. In this process, the business was nolonger a pure economic interests as the sole target marketing, Instead, the idea ofenvironmental protection into the production, sales and after-sale service and otherlinks. Green Marketing is a product of the combination of marketing andenvironmental protection, on the basis of its traditional marketing, increasedenvironmental awareness, the emphasis on corporate commitment to high ethical andsocial responsibility. It reflects the question of the ultimate objective of economicdevelopment, development of human values and economic regression.GreenMarketing Enterprises is to comply with the global trend of sustainable development,to meet the demand of green consumption inevitable choice. However, due to thelate start of Green Marketing in China, made certain achievements in the same timeIn the actual implementation is still confronted with many problems. Greenmarketing enterprises to government regulation and market leadership, publicparticipation and the conduct of the premise, This is the motivation for greenmarketing. In addition, this paper discusses the implementation of China's greenmarketing, the case is analyzed, and the rationalization proposals. The full textaltogether divides into four parts, the first chapter has analyzed the background aswell as the green marketing connotation which the green marketing produces;Second chapter from the practice, the philosophy and society's angle comes theperspective green marketing; Third chapter carries on the analysis from the societysupport program to the green marketing promotion mechanism; Fourth chaptercarried on to our country green marketing implementation present situation and thecountermeasure studies and proposed the rationalization proposal.The green marketing research already had a longer development in the westerndeveloped country, but in our country or a newer topic, in view of the fact that ourcountry and a western developed country difference bigger fundamental realities of the country, we had the essential relation our country reality, through the theory andthe real diagnosis method analysis green marketing the research technique whichadopted in our country development and promoted□this article was massive readingand the green marketing correlation literature material, understood the greenmarketing the connotation, the significance, the domestic and foreign developmentcourse and so on the basic document, made a comprehensive inspection to the greenmarketing; Several key questions must solve which from the topic obtain, consult therelated domestic and foreign development tendency, the level of development, andthe one by one carries on crosswise and the longitudinal comparison, the inspectionto these questions, analyzes them to affect the green marketing the intrinsic agent;The collection, the reorganization domestic to the green marketing related policy, thelaws and regulations as well as on the international more famous environmentalprotection conference joint pledge takes the impetus green marketing the theorybasis; Thoroughly inspected the correlation enterprise, from is actual grasps thegreen marketing the inherent laws.