The Research On Strategy Positioning And Strategy Selection Of New Enterprise

Along with the approach of the era of the knowledge-based economy, in the national economy the position of "starting a business" is becoming more and more important. New enterprises play a key role in increasing of GDP and employment.The majority of entrepreneur stems from an opportunity. The entrepreneur team and investor all endow with very high expectation, particularly entrepreneur firmly believe that the new business can bring a huge sum of profits.However, in fact, the rate of the success of new business is no more than 1%.New business that wants to survive, and can become prosperous and strong, should have the accurate strategic position firstly. Different strategy position can bring entirely different result for entrepreneur. The suitable strategic position can promote the new enterprise healthily, whereas, by all means made the business enterprise decline. So-called strategic selection of new enterprise, which Art of War says "build the power", is that new enterprise create an environment with its own resources and objectives. If this environment suits the characteristic of the enterprise, it will develop stronger and hold a bright future, but contrarily, the enterprise will go downhill.For the importance of strategy position and strategy selection, this thesis researched the strategy position and strategic selection of the Shanghai JT limited company that is being prepared to create, by using as a source of reference from the domestic and international theories about entrepreneur strategy position and strategy selection, and choosing 5 typical models entrepreneur to research.Firstly, this thesis generally analyzes the related research document of entrepreneur strategy position and strategy selection, summarizes the way of analyzing strategic position, and proposes that the first thing should be considered is to think about the characteristic of entrepreneur's opportunity.Secondly, this thesis chooses five typical entrepreneurs that are placed in the different development period, different profession, and different scale. Writer hopes to examine the summary of the front theories from researching these samples. From the result of the research, three key factors of successful entrepreneur: the accurate position, the entrepreneur team structure and market ability, get a conclusion that strategy position and strategic selection is very important, and provide an orientation for considering the entrepreneur's strategy position and strategy selection.This thesis's third and fourth part analyzed Shanghai JT limited company's industry characteristic, market scale, target customer, competitive advantage, business model, and start a business team,etc. and summarized the factor that should be considered for designing and implementing the surefire strategy position and strategy selection of the company. In the meantime, this thesis uses the SWOT analysis method to analyze opportunity and challenge Shanghai JT limited company.Eventually, this thesis discusses the design method of Shanghai JT limited company's strategy position and strategy selection, designs the company's market position, marketing strategy, market entry strategy, creative strategy and product development strategy, quality strategy, HR strategy and corporate culture, and put forward the way of carrying out the strategy position and the strategy selection.