Research On Strategic Competition And Strategic Cooperation For Enterprise Based On The Theory Of Competition

From the perspective of competition,this thesis studies the prerequisite of competition and coordination among rivals and sets it as main goal.It analyses the game theory of competition and collaboration among arrivals and the types of competitors by the way of contrast and summarizing.The paper also studies the critical condition of competition and cooperation and argues that it is necessary to resolve the problem of the prerequisite of competition and coordination among rivals.It analyzes current situation of competition and cooperation and finds it is not perfect from domestic and abroad research.First,there is not special research on competition and cooperation among rivals;second,it is still a bland space in the study of the prerequisite of competition and cooperation.The text firstly analyses basic theory of competition and collaboration among rivals and builds a model of competitor analysis basing on the standpoint of Market-Based View and Resource-Based View.This model is built by the degree of market commonality and resource similarity argues and argues that the company has four different rivals.After that,the text demonstrates critical condition of competition and collaboration by constructing the game theory and finds out the prerequisite of competition and collaboration combining the model of competitor analysis.The prerequisite is as follows:the enterprise will think about the strategic behavior only when industry appears the competitor;when the competitor appears,facing the rivals with high market commonality and big resource similarity,the enterprise should adopt strategic activity with competition as guide;when faces the rivals with high market commonality and small resource similarity,the enterprise should adopt strategic activity with competition as guide;when faces the rivals with low market commonality and small resource similarity,the enterprise should adopt strategic activity with collaboration as guide;when faces the rivals with low market commonality and big resource similarity,the enterprise should adopt strategic activity with competition as guide.Finally,this article takes Lenovo group for example and divides 24 years into five time slices from its birth to present.To prove the effect of the model,this paper analyzes and compares the situation and market commonality and resource similarity at various stages associating with rivals.It finds that enterprise's behavior and strategic behavior deduced by model is consistent.Thus,the prerequisite is true and haves certain reference function on enterprise's actual behavior.