The Research On Viral Resonance Marketing In 3G Applications

This dissertation explains the way of "viral resonance marketing" in three aspects. The first part focused on the traditional concept of "viral marketing", including its definition, characteristics, methods of applying, and the analysis of some successful cases of viral marketing applied in China and abroad. Then, the second part brought forward a new concept of "viral resonance marketing", which originated from the concept of "viral marketing" and took into account the points of 3G application and the actual situation of China's telecom operators. Lastly, the third part is a research on the application of the "viral resonance marketing" in 3G era and give out some valuable suggestions on how to motivates customers, CP and SP effectively.