Viral Marketing

Viral marketing has long been popular.But as a network marketing strategy, it is only fifty years ago can be traced back to the word-of-mouth marketing. The term viral marketing is the Hotmail company's venture capitalists Steve creating to describe Hotmail growth behind it. In 1996, Sabeer ? Bhatia and Jack'Smith took the lead in the creation of a free Web-based mail service - Hot-mail. Com. Viral marketing and word-of-mouth marketing is different from the spread of word-of-mouth. Word-of-mouth is "so that consumers take the initiative to say that your good words" and viral marketing describes a strategic information transmission, including any marketing information to stimulate the individual to transfer to another person for the information explosion and the impact of the exponential rise of the creative potential of the approach. Viral marketing is not the true way to disseminate the virus to carry out marketing activities, but through word-of-mouth propaganda network users, such as information dissemination and proliferation of the same virus, using rapid way to copy transmitted to thousands of millions of audience. Because it is characterized by extremely fast dissemination and very low marketing costs, since the concept of viral marketing was introduced into China in 2000 ,it has become a myth.Viral marketing in 2000 was introducted in China. The "viral marketing" concept also disappeared in 2000 the Internet bubble burst. Until 2004 and 2005, viral marketing through tool QQ has "revived". During this period, Baidu Tang Bohu series video ads are the true meaning of China's first viral marketing on the Internet case.What "Viral marketing" really attracts people's attention was accompanied by personal blog and in 2006 the rapid development of online communities which at the theory and practice of methods of operation on a number of localized achieve innovation. With the social and economic development, social stratification and the media selection mode of diversification, the general public are becoming increasingly personalized, debris, and Focus. The time With a media form passing the message to the public will be drifting further and further away. Audience growing autonomy will decide how they select information, select what kind of information, through what channels and how to spread. Mandatory advertisement to the audience will be replaced by the way attracting the audience to take the initiative to contact the dissemination of the advertisement. Viral marketing will be detonated as a popular creative Web experience into the audience in the process of the advertisement marketing idea,and it will conform to the new network environment interaction experience requirements, as well as the psychological needs of target consumers, imperceptibly to achieve the desired effect of advertisement. Viral marketing in today's social development is more in line with the audience in the new media environment media exposure habits and the spread of the role of changing the status quo and more in line with the current advertisement marketing sector in the new media environment. Therefore, the "viral marketing"—this ultra-ads relevant mode of transmission of the observation of successful stories and analysizing and developing relevant theory are essential for us.