The Study Of Web 3-D Community's Application Actuality And Commercial Mode

The Chinese Internet sinks and floats for 10 years. after the gateway website,the on-line shopping, the network game,search engines and so on becomes the Internet the luminescent points, some signs demonstrated the web community will become the Internet a next latent high points. Meanwhile along with the rapid development of 3-D GIS(three dimensional geography information system) and VR(virtual reality) technology, an unprecedented revolution is arising in the distribution of 3-D information on the internet. The application of 3-D technology in web community creates the conception of web 3-dimension community.This paper summarizes the development of web community and 3-D technology. With applying a series theories of community theory, six degree separations theory, Click Plus Brick, principle of 1% breakthrough and combining the network user needs model, it analyzes web 3-D community's application actuality and commercial mode, and does a preliminary research on its development tendency. Based on this, a deal of novel and original opinions were put forward, which supply helpful reference for studying and researth web 3-D community. The detailed contents are as following:First, the paper elaborates the concept of web 3-D community from a macro view, and analyzes its contribution to internet. After that it does an overall summarization to two kinds of classic application of web 3-D community, i.e. 3-D GIS and VR, with their concept, main function and core value. Based on a great deal of cases, it then illustrates the above two existing commercial modes.Next, combining the characteristic of Chinese internet user, technical support of Web 2.0, 3-dimension technology visible expression and web operation strategy, the paper summarized the successful web 3-D community commercial model, and further analyzes the operation and profit mode of the web 3-D community.Finally, from the competition between 3D GIS and VR platform, the paper draws out the development of web 3-D community---share and fusion of hypothesized community and the real community; the introduction of 'network user needs model' (4 tier theory) as theory analysis tool, it comes out the track that web 3-D community's gradually growth along with that of people's needs to internet. Meanwhile embarks from the operational barrier of web 3-D community and the dilemma of existing operation mode, the paper also points out, though there are obstructions in technology and law, 3D community will definitely continue its development. In the long run, it would be 'go hand in hand' with web 2.0 technology.