Market Analyzing And Marketing Strategy Of Binzhou CNC

This paper attempts to use Marketing knowledge, the following areas discussed in Binzhou Netcom broadband marketing strategy. Broadband is now a broad development prospects of the business, The development of broadband fixed network operators as well as information service providers to the restructuring of the premise and foundation. Broadband marketing is marketing the development of a new task. Broadband is now operating at the major operators are China Netcom, China Telecom, television and radio companies, China Unicom, China Railway Communications, and other major operators. From Binzhou Netcom Broadband development environment, analyzing competitive environment, and this company's competitive advantages and shortcomings, through market segmentation to identify the target customer for the 35-year-old group of young owners, PS analysis using four principles for different groups, such as Campus customers, business customers and neighborhood customers to determine the different product strategy, the pricing strategy, channels building strategy, tied up marketing strategy, the publicity strategy, and other combinations of different marketing strategies and achieved remarkable results. Thus exceed the broadband market in Binzhou established Netcom brand strengths.