Study On The Marketing Strategy Of Yingtan Telecom Broadband Services

We now at the key year to China's Information Industry eleven-five -year planning implementation. With the rapid development of the Chinese information technology, the construction and development of broadband network will take a very important role in the development of economy and social informationization, and the development of the broadband service and application will become the emphasis of the future development and competitive direction of all the China's telecos.Since 2004, the broadband service and application has been developing continually in Yingtan city, the market competition has become more and more ardent as well. With more and more people's admission broadband business market demand is gradually exuberant now. Construction cost steady declining and technology of broadband access becoming more mature, these all created favorable condition for developing our region broadband business. As the main local telecom, what kind of strategies will adopt to firm and push the broadband service and application's growth is the important problem for Yingtan Telecom now. Combining with Yingtan Telecom development status and my long-time working practice of broadband service and application management, based on plenty of document data and marketing research, this article compares the domestic and international broadband services development situation and trend analyzes the character of market structure, the business model, and value-chain of broadband services. It takes advantage of PEST and SWOT methods to analyze the competitive situation of Yingtan's broadband services and comsumers' comsupation needs, and after all these works, relocates Yingtan Telecom's broadband service and application, redesigns its devoloping strategic, and proposes new marketing strategies. I hope this article will have reference to Yingtan Telecom's continual development of broadband application service.