An Analysis Of Corporate Social Responsibility Based On Stakeholders

Since 1990,"Blue trade barrier"didn't manifest itself in China'S foreign trade along the"Corporate Social Responsibility"campaign spreads in the whole world, and the labor issues began to be concernd, the Corporate Social Responsibility study begins. Enterprise plays an irreplaceable role in economic development, but the fake liquor, fake medicine, mineral disaster, environmental pollution etc, have issued warning unceasingly: enterprise didn't undertake a homologous social responsibility, pursuing a shareholder benefits only already can't adapt a request of harmonizing the society, also it is also disadvantages disadvantages to realize enterprise sustainable development. Besides shareholder, enterprises also should pay attention to the stakeholders.The enterprise undertakes a social responsibility, may increase cost in the short term, in the meantime this can raise enterprise good reputation and social image, raise a customer loyalty, acquire social support and be advantageous to environmental protection etc. In the long-term, this also can make the enterprise acquire the competitive advantage that can keep on a sustainable development.The Corporate Social Responsibility means enterprise at the time of pursue, creating profits and being responsible for the shareholder, should protect and promote employee, consumer, creditor, community, environment, government, and other stakeholders, and these behaviors are going on voluntary, conscientious basis. Because enterprises have certain contradictions with stakeholders, the enterprise will undertake certain social responsibility in order to solve these contradictions, correspondingly human, financial, and material cost, that is social responsibility cost. But the enterprise undertakes social responsibility cost, will also have homologous avails: economic avails and social avails, these all have establish a basis for the enterprise sustainable development, may be good for society's sustainable with harmonious development ultimately. So, see from the long range, the enterprise social responsibility and profits maximize do not contradict.The thesis later changes the visual angle to enterprise social responsibility of international comparison, and successful experience of the social responsibility of the investigation enterprise. Taking USA as an example, fulfillments of the enterprise social responsibility have made great achievements. USA and other countries provide our country reference for our country's social responsibility construction with enterprise social responsibility legislation system, society revealing and superintending system.Now there are also many issues in our enterprises undertaking Corporate Social Responsibility, and this has contained macroscopic, microscopic reasons.As for the construction of corporate social responsibility in our country, the government, society, enterprises all need to bring the due efficacy into practice. It is different to developed counteies, government is especially more notable than the developed country in the Corporate Social Responsibility construction, the society also needs to develop an effective oversight function.Enterprises is the main body of the enterprise social responsibility, should actively strengthen governance from the inside, and concern the stakeholders's interests, undertake corresponding social responsibility practically. In this way, the enterprise makes an effort to its long-term and sustainable development.