Reason And Mechanism Discussion Of Corporate Social Responsibility

The corporate social responsibility (CSR) is a topic which the academic circles and the industrial world hotly discusses, and has aroused the entire society's interest. Why do the corporate undertake the society responsibility? How to advance it?The article believes that, the change of corporate social nature is the reason of the CSR. This change includes three aspects: the contrast between today corporate and at the beginning of 20th century as well as earlier; the contrast of social environment; the contrast of corporate different stage. The article makes the proof from the enterprise itself social nature change and the external environment change -civil society. Through the introduction of corporate stage theory and the analysis of the relationship between government responsibility and the corporate responsibility, the article deepens the understanding.The article believes that, the advancement of CSR needs the entire social coordination including the corporate own, the government, the nongovernmental organizations (NGOS). The article inspects the western CSR mechanism, including the impetus of government and the NGOS, the restraint of all kinds of organization, the aware of corporate.The article analyzes present situation of our country CSR and thinks our country CSR is in the stage from negatively regards to passive copes with. Finally, the article makes the exploration to our country CSR practice.