An Evolutionary Game Analysis Of Credit Absence In B2C Market

Computer and network communication technology promote the emergence of electronic commerce. B2C e-commerce as an important model has been widely applied. B2C has gone through almost a decade of development in China, but its situation is not satisfactory. In recent years, the issue of credit has become the main problems that hindered the development of B2C. Western countries have formed a good credit system through a long period of development. China's credit risk has the characteristics of the economic transition period. Many researchers do a lot research on building credit system and e-commerce development.The paper researches the credit absence problem in China B2C market by Information Economics and game theory mainly, analyses the impact of external environmental and B2C's factors on the credit issue, explores different types of bad faith conduct in the market and tries to resolve the issue of credit through the establishment of micro-economic using Evolutionary Game analysis model on the condition of lack of credibility and other available credit resources.The paper analyzes three kinds of businessmen's pattern of behavior with transaction costs or without, the complete deception, Information deception and bad faith on speculation. Market analysis shows that that market can came into different steady-state, including high-quality, low-quality, fluctuations and decline according to different conditions. Low-quality goods prevent buyer groups to form under the condition of asymmetric information. Limited credit, law and industry resources let some effective credit constraint forces to be hold. Enterprise's good expectations of the market will become the main force of settling the problem. Finally, it discusses the problem of restraining dishonesty consumers.