How To Make The Brand-protection For China Enterprises

The brand is item of very important intangible assets, good brand especially famous brand, famous trademark, etc. have extremely high brand value and it is a sum of enormous wealth of enterprises. However, the case that those known brands are enormous losses, have interfered the operation order of market economy seriously too. In order to mark enterprise's own enormous intangible assets and valuable wealth not infringed, must set up a whole set of effectual tactics protect the brand effectively. More and more people have already realized, it is a thing of the whole society even more, it is an comprehensive and extremely strong system engineering, need to mobilize the strength of the whole society, this include protection, consumer and protection of law of government of public organization numerous strength of media. This text on the basis of the thing that carry on the theory to analyses to the brand, direct of our country brand protection current situation of against, put forward and define meaning and necessity that brands protect, and combine U.S.A, Japanese advanced experience in brand protection, have offered the suggestion of strengthening the countermeasure that the brand protects from the enterprise and government two respects. This text divides four parts altogether.Ⅰ. Brand background meaning, characteristic and type.The brand is producer, the operators, for its products of identification, in order to be different from the rival, convenient consumers know but the remarkable mark that adopts. Its function behaves in three aspects, first help products to participate in the market competition; Second help to improve product quality and corporate image; Third help to protect consumer's interests. Its characteristic is shown as the brand exclusively, it is invisible resource, brand of enterprise that is it has sure risk and uncertainty, representation nature, person who expand, etc. to transform. And can divide it into different kind according to different standard.Ⅱ. The intension that the brand protects and mistaken idea in brand protection of enterprise of our country.What is called brand protect, owner, legal to use people's brand to implement the protective measure of the qualification in brand, in case Fan come from infringement and tort of various fields, including the management of the brand is protected, brand legal protection and society of the brand protect three components. U.S.A. and Japan have both offered the experience that is worth using for reference to us in brand protection. And our country still stores and protects misplaces, protects and strengthens mistaken ideas, such as joint venture, etc. excessively and blind lying in this respect at present.Ⅲ. The brand suiting enterprises of our country protects the tactics.Implement the strategy of brands, build the environment of brands, strengthen brands to protect, will contribute to the sustainable development of the enterprises of enterprises of our country even more. Consumers are enterprise's brand operator's God, want to regard market as the center, meet the consumer demand in an all-round way. Quality is the soul of the brand; the high-quality brand often has higher market share. On the contrary, the popularity of a brand very high, but its product quality goes wrong, he will reduce the image of brands greatly, will make the brand damaged. No matter it is at first how to be suitable in the localization on the market of a kind of brand, but often the change because of the consumption trend later, the change that consumers′interest changes, has a partiality for the transformation and occupation rate of market has to the protection of the brand trade mark, register the trade mark in time, in order to prevent others from encroaching right it is the wise move. It is another important respect of protecting the brand too to stop obscuring. Use brands to expand the tactics correctly, defend the brand position.Ⅳ. The brand society that the country should adopt protects the tactics.The brand is protected not only the things of enterprises, it is a thing of the whole society even more, is an comprehensive and extremely strong system engineering, need to mobilize the strength of the whole society, carry on the joint efforts over a long time, This include protection, protection, protection, consumer and protection of law of government of public organization numerous strength of media. The government protects and has extremely important function to the brand as the national administrative organ, should recommend encouraging and promoting brands to protect actively in policy, planning, outline first, should strengthen the administrative law enforcement agency, prefect the management of the famous trade mark, the government canutilize the macroscopically policy and function advantage of macro-management effectively, lead and organize enterprise not to is it create activity of famous brand to launch, summarize brand-name and high-quality enterprise create experience of famous brand, is it exchange and popularize to go on, make flower of famous brand is it hold to open out, thus promote famous brand strategy to be implemented better. The government and affiliated relevant functional department to the market, will set up strict inspection, inspection system to all kinds of goods, cooperation, attack the fake and forged illegal activity in accordance with the law, punish the person who makes false fake traffic severely in accordance with the law.The brand is a foundation of implementing famous brand strategy, it must introduce the legal system track to want the effective protection brand, market economy in a sense, the protection of the brand, it was the protection of the law that stood in the breach, it is a sun shade of the brand. The legal protection including legislating and administration of justice protects two respects: Through make and is it help law that brand protect implement the protection of the brand to issue. First, encouraging legislation, namely protect the brand from recommending, encouraging and promoting brand development and law of famous brand strategy positively. Second, punishing legislation, is it mean to endanger brand develop, destroy brand not to operate normal all illegal activity of mechanism go on punish and that attack normally to the existing law. Administration of justice is it implement to come by judicial authority mainly to protect, main way its to pass judicial process, regard law as criterion, is based on fact, carry on the legal sanction to the fake and forged criminal offence, thus the reputation of the known brand products.It is the invisible hands which handles the brand that media propagates. Media's should dare to reveal various kinds of repulsive behaviors, the persons who make manufacturing the fake are like the person hated by everyone cries'kill it', let the broad masses of the people understand them, draw a clear line of demarcation with the fake and forged products.Is it protect completely to go to brand to want, must mobilize the masses of brand consumer is it get team that brand protect come to join, only in this way, could safeguard it in the vital interests of various circles of society and the masses of consumers, could play one the whole blow fake and forged brand of communal participation protect and take action.