The Research On Personal Financial Services Of Domestic Banks Compared With Overseas

With the developing of Chinese economy, the level of people's income improved quickly. The need of personal financial services become thrive day by day, moreover because of changing operation idea of commercial banks, personal financial services gradually become one of important services for commercial banks. Personal financial services, as one of intermediary business will become one of core services for banks to attract high grade customs, enlarge market occupation and increase profit. Meantime, China have entered the WTO, foreign commercial banks will enter banking market and absorb talents. Competed with our commercial banks, they will beat us in intermediary business. As a component of intermediary business, personal financial services will have unprecedented developing in China. Analysis the actualities of personal financial services in China, compared with foreign countries and regions, find constrains and reasons, then give some suggests to our commercial banks which have important actuality meaning.Through analysis, our commercial banks have two constrains in the personal financial services. First, outside economic environment, including laws defection, undeveloped financial market, divided operation and so on. Second, the level of management and operation of our commercial banks is lower than foreign commercial banks in personal financial services, so the paper give our banks some suggests for our commercial banks to develop personal financial services:At first, China should enact some laws and polices, such as financial unite operation, developing financial market, to dispel outside constrains for our commercial banks.Second, our commercial banks should improve their management and operation in personal financial services. They should improve the level of business management or marketing, product innovation, popularizing and so on.