Research On The Innovation Of Personal Financinq Business Of Domestic Commercial Bank

Since the reform and opening up in1978, China’s national economy has been in a state ofsustained and rapid growth. GDP, per capita income, deposit balance of these indicators have asignificant impact on people’s living standards, quality of life and personal wealth accumulationsubstantial growth. Although our approach will see and hear, the new concepts and standards of the"middle class","middle class","the more affluent groups," and so on, but no doubt, more and morewealthy population financial advisors, wealth to meet basic living outside need to seek prospectivealso the guidance.After China’s accession to the WTO, the relaxation of controls on foreign commercial banks,foreign commercial banks in the scale of our business gradually expanded. Intermediate business tobecome the focus of competition by the major banks, especially personal finance business becauseof its great contribution of the intermediary business revenue and growth, but also the bankscompete for the Highlands.In this paper, by foreign commercial banks in business analysis, to identify the advantages anddisadvantages of each, caused improved, better able to promote the good development of thebusiness. Paper through the concept of personal wealth management business of Chinesecommercial banks, development, current situation analysis of the competitiveness of domestic andforeign commercial banks, personal finance business competitiveness study, trying to analyze thestrengths and weaknesses of the Personal Financial Services and Foreign Commercial Banks, bycombing Summary can learn road at the Exploration of commercial banks in China and healthydevelopment of the personal Financial Services.