| This thesis adopts the theory of the external and internal environment of the enterprise strategic management, taking example for Jinchuan Group Ltd.Co,analyzes the external and internal environment of the enterprise and its advantage and disadvantage,combining together with analysis and description,adopting the matrix of strategic planning,analyzing and opting,and points out that the enterprise should make use of its advantage and blench its disadvantage and aim at developing into product diversification enterprise,and has enterprise desgining,market strategic,product research strategic, market sailing strategic,resource strategic, accout managementing strategic given product diversification's seriousing,and has taken strategic control department or developing into product diversification menthod.it also has given same non-ferrous enterprise some practicable value. |
PDF Full Text Request