Research On Chinese Large Enterprise Foreign Direct Investment

With the establishment of Chinese market economy, the economy has continuously and quickly developed . Especially China joins to the WTO, the internationalization progress of the Chinese economy continuously speeds and its degree also continuously strengthens. In such circumstances, our country should not only absorb the foreign capital but encourage the enterprise of our country which has advantages to invest in another country. We should develop the multinational enterprises of our own. The economic competition between the countries will show the competition in the multinational corporation .In a long sight, it has momentous current significance and far-reaching strategy significance.Starting from systematically, the article elaborates the theory related to the foreign direct investment of the developed country and the foreign direct investment of the developing country as well as the enterprise' strategy management. With the course and current situation of the foreign direct investment, the article sum up characteristic of Chinese large enterprise' foreign direct investment. Then, the article appealing to the advantage, the disadvantage, the exterior risk and the opportunity of the foreign direct investment to large business enterprise in China from SWOT model carries on detailed analysis. In the foundation of comparing analysis, the paper conclude the large business enterprise of our country has the advantage in the resources, the market, the race product and the technique. The disadvantage contain the lack of the competitive in investment, the unreasonable structure in investment, the weak of management, the obstacle in the investment system and the lack of creative ability. The basis above-mentioned advantage and disadvantage as well as the opportunity and the risk generalize the strategic project when the large enterprise carries on the foreign direct investment in any situation. Considering the three factors of the investing areas, the investing industries, the entrance to market, the article have analyzed and the strategy of our country enterprise of FDI. In the foundation of qualitative analysis, the paper constructs that we should enlarge to the direct investment of developing country or region and accelerate to the direct investment of the developed country and aggressive develop to invest of Russia and Eastern Europe nation. We should make the enlargement to develop the high-tech industry and do a corresponding strategy for the different environment according to the business enterprise while getting into the market. Finally, from the view of macroscopic as well as microscopic, the paper proposes Countermeasures and suggestions for improving the large business enterprise of FDI. The government should strengthen a management and establish the perfect law from the macroscopic aspect. The business enterprise should grow its competitive advantage and raise the core competencies.