Research For A Corporate Performance Measure Baked EVA

The rising of Chinese stock market in 2006 indicates China's economy will soon enter into a new stage, which will inevitably speed up the modernization advancement of the domestic enterprises, while at the same time the related problems will appear. The obsolete financial control system takes the place of the most fundamental value pursuit, and the wrong goal of managing finances and the performance measure procedure are paid too much attention to, and that directly results in such following problems as agency by agreement and the rewarding of the administrative personnel. In view of these factors harmful to the enterprise value pursuit, it is a pressing urgency to establish an performance measure system adapt to modern enterprises.EVA regards the increment of company's market value as the mersurement criterion, and eliminates the limitations of traditional performance mersure index, and unite the company's final target with performance mersure index, therefore the EVA theory of enterprise performance measure arises, which is not only a new financial control method, but also a profound revolution in management science.On the basis of the EVA theory and the performance measure theory, this article first points out the defects of the traditional enterprise achievements assessment method, proposes a new enterprise performance measure system, namely, the EVA theory, and then analyzes the questions and countermeasures when the EVA theory is applied to the Chinese Enterprises. In the end the article proves the effectiveness of the EVA theory by quoting the sample of Tsingtao Beer Company.