Study On The Marketing Strategy In Beijing Of BT Tea Corporation

Tea, born in China, plays an important role in our economy. Tea industry, as a traditional dominant role in China, is facing a serious competition in the global world. The key to success is to make good distribution strategies for every company. The research point is the distribution strategies in Beijing for BT corporation in this thesis, which focuses on how to make new strategies under the current economy in order to keep good development.The author takes 3 parts in this thesis. The research background, destination and meanings are put out in the first part, as well as the history of tea industry in China, current development, market characteristics, and development trends. Meanwhile, the research view point, research methods and related theories are taken in the first part. The second part is the key of this thesis, which introduced the basic information of BT limited corporation. The advantages and disadvantages, opportunities and threats of the corporation are analyzed in this part, as well as the suggested distribution strategies and development directions based on related distribution theories. The author gives methods and suggestions for brand construction, distribution team management, company culture management, and management efficiency in the third part, which based on the distribution strategies put out in the second part, in order to fulfill the distribution strategies for the corporation. The conclusion is that aiming at predominance in serious market competition, the corporation should find suitable distribution strategies and fulfill the strategies so as to get growth well.The author brings out suitable distribution strategies under the actual situation of the corporation and the theory of market distribution, strategy management. The research has a learning significance and practical value for BT limited corporation and other similar industry fields.