The Research Of Supply Chain Integration About China Tobacco Enterprise

The academicals viewpoint of this thesis is based on Supply ChainManagement(SCM) Theory. After full investigation and research to themanagement structure, development level and operational environment aboutChina tobacco enterprise, the author announced the integrated supply chainmanagement. At the beginning of this thesis the author gives a generaldescription about the chances and challenges to the development of Chinatobacco enterprise, to emphasize the necessity about supply chains integrated.Then the author generalizes the theories about supply chain, which includes theorgin of supply chain, supply chain conceptions and the development aboutsupply chain. These theories increase the academicals depth of the thesis andprovide authentic theory support for the later research. At the beginning of theformal text, the author gives a detailed explanation for supply network,manufacturing network and selling network separately about China tobaccoenterprise, to make the readers better understand the following contents. Theintegrated of the supply chain is divided into three steps: first of all, the thesis integrated the supply network, manufacturing network and selling networkseparately about China tobacco enterprise, to form the intact supply chain; Thenusing modem logistics theory, to construct and reorganize the selling network,giving a quantitative analysis to the layout of the distribution center; Finally, theauthor uses e-commerce model, optimizing the selling network throughinventory management, order management and customer relationshipmanagement. After these three steps, every node enterprise on the chain forms aintegrated dynamic alliance and reaches this goal: information-shared,operation-synchronized, which will greatly increase the holistic competition ofthe tobacco enterprise. At the end of the thesis the author analyses theoperational performance about the integrated tobacco supply chain, based onBalanced-Score Card(BSC).