A Study On The Model Of Customer Satisfaction Of Car With Alarming Function

Currently, facing the environment of changing marketing environment, more and fiercer competition, and every enterprise goes in for customer satisfaction to be the goal. In fact the customer satisfaction index not only reflect the customer' satisfaction to the company but also has the alarming function in wide extent for the marketing risk of enterprise, and even more and more distinctness. As a result, this thesis in one hand mainly discusses how to increase customer satisfaction, enhance the alarming function of enterprises, in other hand it lucubrates the customer satisfaction index model with alarming function.Based on the theories of marketing management, risk management and enterprise alarming, by means of the knowledge of management, fuzzy mathematics and the computer technology synthetically, this thesis discusses the causes of customer satisfaction alarming and the measures and principles of marketing alarming management. The main content of this thesis can be divided into four parts: Firstly, the author expounds the purpose and the meaning of CSI alarming, and introduces the situation of research and developing trend around home and overseas, and puts forward the main research content and research methodologies; secondly, According to the theory of enterprise alarming management, the author establishes the alarming system of CSI, which includes the customer satisfaction index model with alarming function, built the evaluation index system of CSI alarming. And on this based, applying multilevel average evaluation method to evaluate CSI alarming index. Thirdly the author establishes the system of CSI alarming, which includes the flow, ambit and beaconage of Alarming system of CSI. At last, it is an example about Citroen brands' CSI alarming to demonstrate the model, and discussed some early—control countermeasure and crisis management of enterprise customer satisfaction.The productions of this thesis included three points: firstly, the establishment of the customer satisfaction alarming; secondly, the customer satisfaction alarming predicament of four brands of cars; thirdly, the countermeasure of the customer satisfaction alarming for Citroen.