Study On The Measurement And Promotion Of Clothing Brand Value

China is a country with long history of clothe making, also its volume of both output and export of clothes at present has ranked 1 in the world. But behind the encouraging situation, we have to witness that there is no native brand well known to the world and widely accepted by people out of China. And with the development of economic globalization and integration, more and more people realize that brand will become an important property of the company and play great part in corporation business activities. Therefore, the establishment of clothing brands with high value has become the undeniable development direction of clothing industry in China.This research will give the definition of clothing brand value basing on both Intangible Asset Theory and Customer Perceptive Value Theory, in order to make related people have better understanding about the essence of brand value. After that, by referencing the evaluation models existing in the world at present, we'd like to construct a mathematic model combing the specifics of clothing industry with the loyalty of customers. And we hope our model can not only manifest the professional competition characteristics, but also adapt to our domestic brand growth environment. Also we choose the representative example of Three Guns to check the feasibility of the model. Then according to the evaluation factors, we propose effective promotion strategies about chothing brand value and provide suggestions to domestic people and enterprises engaged in the field of clothing, helping them to participate well in the international competition.