Research On Strategy For Development Of Changsha Lyrun New Material Ltd.

As the industrialization keeps advancing, the consumption structure of residents escalated. the steps of urbanization accelerated, and the awareness of human environmental protection enhanced, contradiction between supply and demand is growing and increasing the environmental pressures. But the decrease of Non-renewable resource, rising oil prices energy issues have increasingly become a bottleneck to restrict the development of the international economy. More and more countries invested a tremendous amount of money to develop energy resources, diversify our sources of energy and seek a new impetus to economic development.This paper presents the Changsha Lyrun new material Ltd. Traditional strategy management, competition strategy theories, core competition ability strategy theories, value chain management and other theoretical research results combined with the fact of Lyrun New material, through environmental analysis, industry analysis, internal analysis, competitive analysis, customers and value chain analysis, target Changsha Lyrun new material Ltd. for strategic researches and suggest the company's overall development strategy and short-term thinking.Furthermore, from the height of the company's development strategy According to discuss how the internal and external environment and their resources to clear the mission, based on a clear vision and strategic objectives for the company to design appropriate strategies, and make an effective implementation strategy in view of the competition in the industry to ensure the realization of the strategic development of the new material limited liability company.Based on the theories of strategic management, through an in-depth analysis to the operating status of a limited liability company, identify the new opportunities and challenges faced by the Company; In view of the industry's direction, clarify the basic framework of a strategic position. And develop a more complete implementation of the strategy for The company, and build the strategy of the security system to ensure that the entire process smoothly.