Research On Management Countermeasure On Financial Security Of Changsha Credit Orienwise Co. Ltd For Small And Medium-sized Enterprises

The paper was aimed at the management countermeasure on financial security of Changsha Credit Orienwise Co. Ltd for Small and Medium-sized Enterprises (CCO Co. Ltd for SMEs), which belongs to the management science of credit risk. The main problem which blocked the development of the small and medium-size enterprises (SMEs) of China was the difficulty of financing for their indigenous defectiveness and the outer environment problems. The direct result was its difficulty to secure bank loans. Establishment of the credit guarantee companies for small and medium-size enterprises was an important way to dissolve the problem. The industries of financial guarantee for SMEs in China were at a comparative late start. Short of capital and professionals, absence of management, lack of social credit and cognition and relatively unsound law, all made large difference with the developed countries and regions such as Japan, America and the European countries.The inner and outer environment of Changsha Credit Orienwise Co. Ltd for Small and Medium-sized Enterprises was analyzed to understand clearly the advantage and disadvantage, the opportunity and threaten of the company. Through research of management measure of financial security by absorbing and using for reference of the advanced theory and experience in credit security management in home and abroad, the suitable risk management method was obtained to fit the real situation of Changsha Credit Orienwise Co. Ltd for Small and Medium-sized Enterprises.The paper systematically introduced the development history of credit guarantee company for small and medium-sized enterprises of China and Changsha Credit Orienwise Co. Ltd for Small and Medium-sized Enterprises. Through analyzing of the credit guarantee theory for SMEs, the necessity of credit risk management to guarantee organization and the urgency and necessity of risk management to Chinese credit guarantee organization were pointed out. The method of SWOT (Strengths Weaknesses Opportunities Threats)was applied to analyze environment of Changsha Credit Orienwise Co. Ltd for Small and Medium-sized Enterprises to reveal its inner and outer risk. The cause of inner and outer risk was also researched with method of CAMPARI (Character Ability Margin Purpose Amount Repayment Insurance), case study method and statistic analytical method. The aspect of management deficiency of financial security was summarized for the company. As a whole, new countermeasure and plan of financial security management for Changsha Credit Orienwise Co. Ltd for Small and Medium-sized Enterprises was produced based on the upper results.