XX Mobile Customer Satisfaction Survey Analysis

G three times with the arrival of the Business Competition between has turned white-hot stage. With the largest number of customers are satisfied with the clients of the mobile company's development objectives. In order to better serve their clients and provide more quality products and services, XX mobile company developed a customer satisfaction survey analysis. The survey used computer-assisted telephone interview system (CAIT), to customers conducting a questionnaire survey. XX city of eight counties and his clients stratified sampling and systematic sampling to obtain a valid sample, As well as survey data for correlation analysis, regression analysis and path analysis. Arrived at the impact of customer satisfaction factors, such as network quality,cost,business outlets, agents, and so on. These factors combine to affect the development of mobile XX given include: short wooden repair, consolidate strength factor; Differences in the implementation of marketing; Satisfied by the realization of loyalty to the changes, and so on countermeasures and suggestions.