Application Research Of Customer Loyalty Strategy In Refined Oil Sales Enterprises

In twenty-first Century,with the global economic integration accelerates and the competition,enterprises have gradually from the traditional products and the scale of centered in vulgar management pattern to take the customer as the center,service is supreme,maximizing customer value and achieve enterprise profit maximization of intensive management pattern transformation,good customer relationship is the important resources of enterprises to survive and development.To develop,enterprises need to obtain satisfactory customer relations and win the loyalty of customers.In the market economy competition is increasingly fierce today,how to achieve healthy and stable development is the direction of key exploration and research of management personnel at all levels.Customer has now become scarce resources,each enterprise should develop customers,retain customers,enterprises in order to get a stable income,first of all is to have a fixed customer base,long-term fixed customers,repetitive purchasing behavior is the cornerstone of the enterprise.In order to maintain the stability of this part of customers,enterprises must strive to enhance customer loyalty.Enterprise and the customer is a community of interests,any strategy formulation and implementation will affect the interests of both parties,so the enterprise must understand both sides in the future development plan,establish to promote the interests of both sides strategy,enables the customer to try to long-term cooperation relationship with the enterprise,to maximize the interests of both sides.Study how to implement customer loyalty has become a modern enterprise is a realistic subject,one of the goal of this article is a comprehensive foreign existing research results,a description of the interaction relationship between four factors and multiple metrics integration model of customer loyalty theory and Chinese mainland samples to empirical test of the established model,Through the establishment of customer loyalty theory model,this article will analysis four measures for the customer loyalty and the relationship between the four determinants,this paper studies how to improve customer loyalty,as theoretical basis,by studying the present situation of the oil products market in shandong,the status quo of modern petroleum enterprise to make analysis,analyze the problems existing in the enterprise operation,and puts forward constructive Suggestions for enterprise development,to help enterprises to improve customer loyalty,in order to promote the customer contact with enterprises,hold the existing market share and to have customers actively,realize enterprise concentration-response JiZeng.Thus,it can provide reliable theoretical guidance for the development of Chinese enterprises.