| Niche is an important term of ecology, for all biological phenomena niche phenomenon is the universal general principle, it is not only suitable for the natural biosphere, is similarly also suitable for the market movement basic cell of human economic society - - enterprise. The natural selection, the survival of the fittest, in the nature superior win and the inferior wash out;the natural selection phenomenon likes the economical domain enterprise's competition. The enterprise niche bornde from the biology, but oneself after had surmounted the biology scope. Not only it including natural sciences, also includes the social sciences, more is one kind of epistemology and the methodology, is bridge of the natural sciences to the social sciences. It may touch biosphere's biological phenomena with the economic and the management science question, analyze and explain the non-life thing development and change phenomenon with the organic world characteristic and the evolution rule. Along with imminent knowledge economy time, facing challenge of electronic informationization and oncoming of economical globalization, market competition is intense day by day, with the aid of view of niche, applying through the natural enlightenment in enterprise's strategic decision and the daily management, proposed the corresponding competition strategy, might obtain the new inspiration and method of solving the question, realizing enterprise's better survival and development.Based on enterprise niche broad and narrow connotation, niche width enterprises, enterprises niche overlap, niche separation of enterprises and other enterprises niche theory expounded the corresponding niche fuzzy comprehensive evaluation system and the use of enterprise built by the Niche fuzzy comprehensive evaluation system of Nanjing Dairy Group, Ely Group and the Mengniu Group to conduct an empirical analysis, based on the empirical analysis of the results and combining management practice, Based on the principle of corporate niche businesses a competitive strategy... |
