Research On The Urban Nighttime Leisure Products Based On The Market Selection

As the further development of the reform and opening policy and themarket economy, as well as the improvement of the quality of life, urbannighttime leisure industry has been booming since the opening of mainlandto the outside world. Urban nighttime leisure is an important part in theurban planning; it is also essential in the urban tourism system. Urbannighttime leisure has become a core competitiveness to accentuate theurban tourism image and to prolong the length of stay of the tourists.Due to the potential social and economic benefits, nighttime leisureindustry has received a thriving investment period, among which there areloads of failed investment resulting the waste of market resources anda negative impact to the city's image. This paper embarked from thisphenomenon, and chose market selection as its breakthrough point. Thispaper provided some successful operational rule and its enlightenmentbased on studies on the natural selection to and the adaptive study ofthe evening leisure products.This paper divides into five chapters. The first chapter is anintroduction, introducing the theme, the research significance, theresearch function, the research technique, research innovation, as wellas the explanation of the article's main concepts and its correlatedtheory basis. The second chapter has analyzed the significance of urbannighttime leisure to the urban tourism industry. This part has accentuatedthe importance of studying the urban nighttime leisure, thus laid a value foundation for the whole analysis. The third to the fifth chapters arethe main part of the whole article. The third and the fourth chapters haveanalyzed the primary factor (namely, the market demand factor) and thesecondary factor (namely, the policy and location factor) of the "naturalselection". The fifth chapter has analyzed the dynamic process of theadaptive study of the nighttime leisure industry. The sixth chapter isthe conclusion of the whole paper, summarizing the research result of theprevious study.There are two innovative points of this paper. First, this paper hasattempted to fill in the research gap within the nighttime leisureresearch, and has put forward some supply rule contributing to thegovernment or investment decision-making. Second, a new research anglehas been introduced. This paper developed under the frame of the naturalselection and the adaptive study, and then analyzed the process of naturalselection and the adaptive study of nighttime leisure products.