Study On Organized Marketing Strategy Of Tire Products

Tire industry is the rapid growth industry in China. Now China's tire output in the United States, Japan, ranking third in the world, is a big tire States. In recent years, with China's highways, cars, the transport sector development and the people's living standard continues to improve, Automobile tires, especially the development of radial tires quickly, Load them all-steel radial tire in previous years the growth rate is above 50% semi-steel radial tire in the annual growth rate of over 20%. First half of 2006, China's GDP reached 9.1443 trillion Yuan, an increase of 10.9%. This is 1995, the fastest growth, the second quarter is now at an 11.3%.However, the "11th Five-Year Plan" period, China's tire industry development, it is at a higher starting point, they are facing more challenges, expanding production capacity, market competition and motivation, lack of energy resources, the international environment uncertain factors such as increasing contradictions and difficulties, we need to face and overcome the tire enterprises, the development is a good period, will face new and severe challenges and tests.In the current globalization, super competitive and dynamic environment of the characteristics of the environment, not only the competitive nature and the rules of competition in the event of changes, new competition and new blueprint for the success of the law will continue to emerge. And the roles of customers are undergoing fundamental changes. A customer-centric era has arrived. Through marketing activities to achieve better customer value and enterprise value of the unity, become business practice of the moment.For a long time now, people have a tendency to marketing concerns focus on the consumer market. Currently, the general theory of marketing research and practice, especially in the consumer goods market research and practice have been an unprecedented development, But on the organization of domestic marketing research and practice seems pale. In fact, along with economic development and economic globalization are deepening and growing market organizations, business-to-business contacts between the more and more Marketing organizations for the success of the continuing operations enterprises play a decisive role. In organizing market, the supplier organizations face is to organize the purchase, they provide for the purchase of production of goods and services. This and the consumer market is very different, as different products, technical requirements, the purchase of bulk, The purchase of different ways and channels of distribution. 1980s of the 20th century, along with the increasing competitive pressures, organizations reduce the cost pressure is also growing, forcing companies to turn its attention to more effective and professional buying boost.Therefore, Based on the above reasons, attempts to tire product marketing strategy study of the theory of marketing organizations in China tire products for the use of enrichment. The article is divided into six chapters, the first chapter introduction discussed the significance of writing articles and the development of the situation at home and abroad; ChapterⅡOrganizational Marketing on the theory, the system of sales and marketing organizations in theory; ChapterⅢof China's tire market status and development trends; ChapterⅣof our tire product marketing mix analysis, Analysis of the tire product marketing organizations and the characteristics of China's tire products marketing organization and the status of the issue; ChapterⅤLink Anhui GITI tires Limited marketing analysis to better links to tire case Analysis of the best card sales and marketing organization management of the process and its advantages, the disadvantaged; ChapterⅥof our tire business organizations marketing thinking, this chapter of our organization tire products marketing mix and process management.Based on the specific business of the limited information available under the limitation is inevitable. The authors hope that through this right tire products of organized marketing strategy to the study, rich can play the tire industry marketing organization theory, He also thanked China for the tire industry marketing management practice organizations have had some references.