A Research On The Issue Of Original Geographical Identification Based On The Improvement Of China's Export Agricultural Products Competitiveness

China is a large agricultural country. The output of grain, cotton, oil plants,vegetables, fruits, meat, eggs, aquatic products ranks the top in the world. However, theaverage plantation area per Chinese farmer is only about 0.5 hectare, while the averagearea per American family farm is above 200 hectares and that of the European family farmis above 20 hectares. With the development of international commerce, the intensifiedcompetition of market access, the abusive trade protectionism and the improvement ofconsumption level, the contradiction between such small-scaled production style and openeconomic market will become increasingly prominent. All the above elements willcertainly lead to the decline of the export competitiveness. The major manifestation is theemergence of agricultural trade deficit. In 2004, the first agricultural trade deficit occurredin China. In 2005, the agricultural trade deficit dropped significantly. In the first threequarters of 2006, the agricultural trade deficit comparably incearsed 45％. The factorsaffecting China's agricultural competitiveness include the following : first, the early stagein the development of agriculture organization; second, the serious stituation in theproduct quality, the sanitary and safety situtation; third, the technical barriers ininternational commerce. From the aspect of information economics, the geographicalindication is just like a mirror, faithfully presenting the information of Producer (inparticular, the credit attributes hard to be distinguished by the market) by usingcertification and accreditation logo license, which helps to dismiss the reversed choisecaused by the information asymmetry and thus to establish mutual trust between producersand consumers and promote fair market transactions. The geographical indication can helpto improve agricultural export competitiveness from the following aspects: first, topromote and upgrade the industrialization of the famous and special products; second, tostrengthen and improve the quality standardization of high-quality products; third, tosupport and promote the famous brand strategy of high-quality products, especiallyagricultural products.