The Research On Competitiveness Evaluation And Marketing Strategies For The Geographical Indication Products In Xinjiang

The protection of geographical indications products is a very importantintellectual property protection system, which have been adopted by many countriesin the world. It is an international brand protection system prevailing in the world. GIproducts are generally associated with special natural conditions and technicalconditions of specific geographical areas, so the GI product is unique, which can formthe absolute advantage. So the trademark can not only improve the competitiveness ofproducts in the domestic market, but also can improve the competitiveness in theinternational market. Because Xinjiang has the unique geographical environment andhumane conditions, so it has the natural advantage in the development of geographicalindication products.This paper researches the products of geographical indications in Xinjiang byquoting others. The next it introduces Xinjiang’s development of geographicalindication products of natural resources which has made certain achievements fromthe geographical indication products of geographical indications protection policy andproducers, product of geographical indication products economic benefits. It alsosums up the previous research on some of the effects of geography mark factors ofproduct development and its influence mechanism. Then from the point of view ofgeographical indications in Xinjiang environmental development infrastructureproducts and development situation, which analyzes the current situation of Xinjianggeographical indication products, the product of geographical indication registrationnumber, product structure, geographical indications registration of geographicalindications and the products of geographical indication of regional distribution,compared with other provinces in China, found in Xinjiang geographical indicationproduct registered the inadequacies of the development. According to previousresearch construct the geographical indication products competitiveness index system,from the three aspects of basic productivity, market and brand power of quantitativeanalysis of Xinjiang geographical indication product competitiveness. Then theXinjiang geographical indication products competitiveness empirical results wereanalyzed, by comparing the score with other provinces, the provinces of theproduction environment, find the Xinjiang geographical indication products competitiveness in the nationwide level and existing problems and the marketing andbrand power of the geographical indication product is weak in Xinjiang. Finally, thepaper puts out some marketing strategies to improve the competitive of geographicalindication products in Xinjiang.