On The Sales In China Of The British-American Tobacco Company's Sales System

The foreign enterprise and group capital of recent period in China, not only plundered the Chinese economy, moreover interfered in politics, affected the Chinese society, so it has the necessity to increase the research strength to be connected. The British-American Tobacco Company is one of the largest foreign-funded enterprises in China at the beginning of the 20th century, which established the biggest foreign enterprise in China, so it certainly had typical meanings.In the vendition of cigarette, The B.A.T Company established a Marketing management system accord with Chinese administrative areas and a comelete warehouse system; It established a sales system managed by compradors and a"supervises sales"system; the B.A.T Company remained in the background, possessed commission,goods,The price of the goods, strictly controlled Chinese Dealers.In this sales management, the cigarette produced by the B.A.T Company Cornered the tobacco industry in China quickly.The B.A.T Company's activities in China play a demonstration to the emergence and development of Chinese cigarette industry also play some influence to Chinese social and economic life.However, the aggression of foreign capitalist always at the cost of Chinese economic interests. The B.A.T Company cut off the normal road of the Chinese tobacco industry. Nation tobacco industry and handmade tobacco enterprice just can survivor in crevice. The development of tobacco industry got nowhere on its own, that seriously impeded the course of history in Chinese economic development.