The Research Of The Competitive Advantage Of Wenzhou's Clothing Industry

The "Wenzhou Economy" has always been the hot topic in domestic economical world eversince the economic reform. In recent years, as Wenzhou Capital expand in all directions, Wenzhoudraw the media and economist attentions once again. But when Wenzhou capital seek for differentinvestment channel, the increasing rate of GDP in Wenzhou slow down and the number ofmigratory enterprises increases day by day. And people start to question if the Wenzhou patternare outdated and they blame the insufficiency of Wenzhou's light industry for it. Represents theWenzhou's light industry, clothing industry has experiences the same problems. How does theclothing industry develop in the future, what advantage will it have to compete with otherdomestic clothing industry and what issues has to be overcome urgently? There are not onlyrelated to the development of Wenzhou clothing industry, but also has significant meaning to otherlight industry.This thesis selects the theory of countries competitive advantage advanced by an Americanscholar named Michael Porter as the theoretical framework to analyse the competitive advantageof Wenzhou's clothing industry. Applies quantitative and qualitative analysis methods to it, andaccording to the analysis framework of Porter's diamond theory, analyses and evaluates thecurrent situation of Wenzhou's clothing industry from six main determinants which are factors ofpooduction, market demands, related and supporting industries, firm strategy, structure and rivalryopportunity and government. Use the advanced experience of foreign clothing industry policy andthe other city for reference. Exert the competitive advantage of Wenzhou's clothing industry tocatch the chance of development, overcome the difficulties and avoid the venture. The thesis putsforward some suggestions on improving the competitive advantage of Wenzhou's clothingindustry.