Private Customer Relationship Management Of Shanghai Pudong Development Bank

Customer Relationship Management is an innovation sales strategy with customer as the center. The appeared of Customer Relationship Management is the need of market developing and management conception updating; is the requirements of improving of management model and core competition; is the result of urging and support of electronic development and information techniques. The model of Customer Relationship Management was brought to China at the 90's, Bank as the firm with the Capital and Customers concentrating, which owns the impersonality conditions to carry out the model, meanwhile, the efficient carrying out is very important for our Bank Industry future developing.Based on relation sales theory, customer life cycle theory, customer feel value theory, the current problems in China Bank on Customer Relationship management, the report referred the main contents and system structure of our Bank Industry customers, and point out that the Customer Relationship management in China Bank should clear current situation, and carry out the management relations of private customers according to the characters of private financial products and differences of private customers. At the end, base on the example of Shanghai Pudong Developing Bank, the report referred a detailed management plan for Customer Relationship.Through the application research in private Customer Relationship management in Bank, the report goal to improve the service level in China Bank Industry, improve the satisfactions and royal; improve the Bank management level for private customers, and result to improve the core competition of Bank Industry.