Research On Customer Relationship Management Scheme Of Minsheng Bank

with the challenge of economy globalization , financial internationalization and IT, with the basic formation of buyer's market in China, the management strategy of commercial bank has shifted from scale effect to customer efficiency. Customer will become the most important resource of commercial bank and customer relationship management will become the necessary choice. Customer relationship management (CRM) is a management strategy with the focus of customer. It has information technology as measure, reorganizes working flow, offers perfect customer communion ability for enterprises and increases the customer's yield. Customer relationship management includes all the procedure of estimation, choice, obtaining, development and keeping customer. Minsheng bank is the research object of this essay. The goal is to rebuild systemic and perfect CRM system.The paper uses canonical research method, comparative research method, synthetically analysis means and logic concluding means. The paper analyzes the present situation of CRM and makes the new aim of CRM of Minsheng bank according to the complex organization structure, bad performance of system and insufficient information mining. On the basis of improving and integrating primary CRM system, it proposes new CRM scheme, which contains information system integration, data warehouse building, customer retention, customer development and customer identifying. At last, it puts forward evaluation system. The writer hopes to provide guide for CRM implement of Minsheng bank and other companies by the research.