The Study Of Marketing Strategy Of The Chinese Star Hotel

Hotel industry is one of the earliest opening industries after China performsthe reform and opening policy. After entering WTO, our country's economy hasbeen concerned withthe world economic system. The industry has developed asone of the vital industries in national economy, as the Pillar of this industry—starhotel,The great potential market and splendid growth prospect of our industryattracts the world famous multinational hotel groups entering China. Marketingwork importance of management and administration seem more and more crucial.Based on reading plenty of documents and making investigation on spot,aiming at keen rivalry of the current hotel industry, the paper analyzes thecondition of Chinese star hotel industry as well as the feature of hotel's productsaccording to the relevant marketing theory, The author used the knowledge comefrom the Master of management of CUST and combined with her experiencegetting from thehotel sales department proposed four hypotheses. And on thebasis of the comparative analysis that is carried on with the relevant trades inforeign countries, direct against one's own development characteristic of the starhotel, Have put forward the corresponding. Solutions and development strategy.theauthor express in more details the marketing system and marketing strategy ofinternational hotel group.Through the author's study of Chinese star hotel marketing, The author pointsout clearly: the demand of the hotel has already turned development of demandinto stratifying, individualized demand from the masses, the competition of thehotel develops into quality competition, culture competition, brathe paper givelessons for designing marketing system of Chinese hotel and working out themarketing strategy, so as to the hotel improve the marketing level.