The Research On The Innovation Of The Scenic Area Management Pattern Based On The Theory Of Corporate Governance

The Chinese scenic area management experienced four stages: the pure public welfare management, the government management, the enterprise management and the modern enterprise system management. The questions of proprietary right governance's mainly absence, soft restrain under high liabilities creditor's rights governance and bright-colored administrative governance existing in our country's scenic area management pattern has gravely hindered the sustainable development in scenic area, so the innovation is needed imminently. The theory of corporate governance gives a beneficial enlightenment in scenic area management pattern. The structure of the corporate governance provides a model for the scenic area management pattern, and the government by the benefit correlates gives a direct instruction for the main body multiplication of the scenic area management. In order to innovate the Chinese scenic area management pattern, the independent legal personality, the explicit property right relations as well as the reasonable legal person governs the structure is integrant. The rules of protection of the owner's benefit, the correlates'mainly right, the information opening and the community participation in scenic area should be obeyed when innovating. Implying the economy government pattern of the scenic area governed by the benefit correlates, is advantageous to the interior restraint of the scenic area, is advantageous to forms the effective protection for the benefits correlates, also is advantageous to realize the social responsibility of the scenic area. The Realizing way of this pattern includes confirming the benefit correlation correctly, reconstructing the interior government structure in reason and. The benefit correlates of the scenic area including government, community, shareholder/creditor, employee, tourist, travel agency, hotel, traveling transportation and so on. The reconstruction of the interior government structure can be realized through these ways: strengthening the supervise function of directorate, establishing supervisory system of government together, shaping highly effective managers'mechanism about prompting and restriction, asking the staff to participate in the government of scenic area, establishing the government inquiry committee, providing the chances for community participation. Only through the exterior government of the money market, the demand market, the competition, the national laws and regulations, the exterior government environment can be optimized continuously.