The Brand Marrow

Every one kind of brand image difference-rization display in being what brand has personality characteristics , culture character , common outlook on values in the intermediary. The key element developing a pattern and deciding sets off from enterprise , the brand image is the superficial characteristics that the enterprise main body is aware of , is to be controlled enterprise value behavior spirit idea by mentality of the cognition queen reaction. The enterprise survival depends on people's enterprise behavior perception , understands that and accepts with developing, economy times exceeding benefit exceeding one upright image being core in one, the brand image is enterprise core competition important component beyond doubt , it consumes behavior being affecting and being controlling people's. The main body of a book take brand image as subject, has done the exploration research to the visual mark scheme. Mainly includes the trademark image outline, the trademark imagevisual mark and so on, the mark study, psychology, linguistics as well as the artistic design study discipline knowledge and so on the utilization dissemination study. The system elaborated the trademark vivid concept, the trademark vivid mark scheme visual element, the structure model and so on, to trademark vivid mark theory and so on scheme cognition psychology, explanation thought has also made the development exploration.