The Textuality Of Commodity Housing In China

Commodity housing, as the major part of the Real Estate market of China, also the most expensive consumable and assets in the family value chain of resident, will be the main body of the town-residents' housing consummation and the developing direction of the residential model.With the spread of the housing system reform and commercialization of housing, houses' original quality and conception syetem form the symbol system of the commodity housing. The practice of the presale system makes the corporality entity default temporarily, the symbol system of the commodity housing becomes the carrier for the meaning. In order to adapt the transformation to consumer society, the commodity housing has the textuality by using the symbol.The textuality of commodity housing embodies with basic factors, process of composing, ways of transmission. The code of commodity housing composed by coding the symbol of housing and associating with cultural meaning is the basic factor of the housing's text. The commodity housing is stacked by multi polyphonic text in social context by using the relations network composed by text structural of intertextuality. The commodity housing carried with text completes exchange by using self-action to spread meanings in virtual or real environment.The textuality of commodity housing embodies the exchange's transform in status, forms, contents and behaviors. Exchange becomes the starting point of the social reproduction in exchange with production. With the foundation of commodity symbol system, the symbolic exchange goes into the process of commodity exchange and becomes the radical part of it. The statutory consideration of symbolic exchange and diversity of commodity competition make meanings to be the major part in exchange. Because meaning exchange is productive and nonequivalent exchange, subject need to communicate, understand each other, make a deal by using language agent.The exchange action is actually communication action in consumer society.The purpose of this thesis is to analysis the formation and concrete content of The textuality of commodity housing from the history and special case, tries to open out the greatest social meaning in the textuality of commodity housing by using Marxist political economics, Baudrillard's theories of consumer society and Habermas' theories of communicative action to discuss the transform in exchange domain of consumer society.