Product Development Plan Of Rice Seed's New Variety Ⅱ-718

On the basis of project management model theory, this thesis has studiedthe existing problems concerning the product development plan of YH seedCompany and has pointed out their causes with an analysis of its realisticsituations. For some of these problems, the author has made a few usefulproposals and suggestions beneficial to the layout &actualize plan of riceseed's new varietyⅡ-718, putting forward a general idea and some chiefcontents for the plan.The product development plan of rice seed's new varietyⅡ-718 astechnological production translation plan has been build by SiChuan provincescience Department. This plan will breed rice seed's new varietyⅡ-718parent ten thousand Kg,crossbreed seed three million Kg and plant ricethree million acres, the end purpose of the plan will build technologysystem about breeding crossbreed rice seed's new variety.This paper is based on the ground project of YH seed company rice seed'snew varietyⅡ-718 and detailedly describes the practical application ofthe modern project management. After the brief introduction aboutproject, the author analyze the opportunities and threatens will be facedduring the project, and the strengths and weaknesses of this project, thenthe author draws the conclusion of marketing strategy and marketing measure,Based on the conclusion, the anthor puts much effort on projectcharacteristic as the relevant organization mechanism and human resourcepolicy etc. final]y the author analyze project's finances and risk and makea detailedly plan.In the process of making plan, the author put the theories and methodof breakeven chart,sensitivity analysis into practical project application. The final result is positive and could be a reference for such kind of companymaking project plan.