The Design Of Rice Product Network Marketing Plan Of Liangfeng Rice Industry Co., Ltd

With the advent of the era of Internet +,changed the traditional mode of marketing,enterprises want to seek a way out in the fierce market competition,we must carry out the network marketing.In recent years,the rapid development of industry of our country rice sales,rice brand emerge in endlessly,the market competition is intense,with the advent of the era of network marketing,for many small and medium-sized manufacturing enterprises to carry out the brand marketing of rice provides opportunity,but how to manage the promotion enterprise's own brand,how to develop the network marketing,is a subject worth studying.In this paper,based on the relevant theory of network marketing,draw lessons from some successful cases of Internet marketing,so designing this marketing plan for Liangfeng Rice Limited Company.This paper is divided into two parts,part is the study of the theory of the network marketing,including the research background and research methods,the network marketing theory research status at home and abroad;The other part is mainly to design the network marketing plan for Liangfeng Rice Limited Company.first,starting from the company's marketing status quo,combined with industry macro environment,medium environment,micro environment,the enterprise itself faces opportunities and challenges,such as content analysis,sorting out the company to carry out the network marketing may face the problem,find out the corresponding countermeasures.Secondly,through the analysis of the STP strategy research,analysis of market segment,determine the target market of the enterprise,choose corresponding network marketing strategy,the final design to adapt to the development of the enterprise network marketing plan and specific implementation process,and formulate the corresponding safeguard measures.