Discussion Regarding The International Strategy Of CC Company

The first part of this article describes the background as well as this company internationalization management process which the company had been established. Chooses from the company starts the internationalization to already the difficulty which behind is near Period experienced US instead to lean truncates receives with A Corporation collects the disturbance, Also after described the reform and open policy China state-owned and operates privately the color television profession the development condition.The second part of this article the difficult position which faces from the company embarks, Analyzed and studies the CC electric appliance to be supposed to continue the internationalization strategy which its internationalization path as well as should adopt . First carried on the profession analysis using Michael baud Professor "five strength models" to carry on the analysis to this enterprise's external environment, Pointed out this company needed to be able to release its large scale production the foreign market. Carries on the detailed description to this company internationalization present situation, And how analyzes the question and solves the problem Next carried on internal condition to this company to analyze and to make company's SWOT model, And pointed out. this company should continue its internationalization pathThe final part analyzed the goal market choice which this company should adopt with to enter the strategy. Simultaneously also uses Michael. And unifies internal condition analysis to point out this company should adopt the cost leading competition strategy .