Research On Development Strategy Of Hefei Automobile Passenger Transportation Parent Company

The enterprise strategic research introduced from the overseas enterprise to China has already had half century. After our country entering into WTO along with the fast development of our market economy, strategy has been more and more accounted of the Chinese modern enterprises, and has played the more and more important role. But as the transportation enterprise of the second industry, strategy management basically is not at the phase of exploitation, not only from the strategic idea or from the strategic plan, but also from the strategic measure, all of these can not adapt the market economy development.This paper selects " Hefei Automobile Passenger Transportation Parent Company" as the research object, first starts with survey of the company, briefly elaborates the company present situation and the development course. Then through the deep analysis of macro environment of Anhui Province road passenger transportation, the development tendency and the company main competitors, the paper analyzes internal condition of Hefei Automobile Passenger Transportation Parent Company, discovers the strength and weakness of company, explores the opportunity and threat of the company faced to.At the same time, the paper mainly uses the method of the SWOT analysis and the BCG matrix together, pointes out the existing problems in the aspects of present organizational structure, human resources, management status, enterprise culture of Hefei Automobile Passenger Transportation Parent Company and also analyzes the reasons which causes to these problems. On the basis of this, the paper proposes concrete methods and the measure through the analysis research to solve these problems, mainly includes the implementation organizational structure optimization, the management idea transformation, the human resources management innovation and the enterprise culture reconstruction and so on. The author hopes that through these measures and the method implementation, this can achieve the goal of modern large-scale road passenger transportation enterprise for the Hefei Automobile Passenger Transportation Parent Company, make the positive promotion action.