Research On CRM Strategies Of Improving The Competitiveness Of Service Industry

Development of the Service economy redounds to unceasingly buildup of grossing domestic product (GDP).Although service industries of our country are making significant progress, their actual competitiveness is relatively weaker. The corporate competitiveness of manufacturing industry can be judged by the traditional market share, while the particularity of "service commodity" can not be judged like that to make the judgment of the service competitiveness, but can be judged in terms of the customer loyalty.This paper studies the theories and connotations of customer relationship management (CRM), combines with the service trades and our country s current situation, and defines the strategies of improving the competitiveness of service industry from the angle of customer service value. Regarded CRM as the integration of marketing strategy and information technology, it analyses the CRM value contribution to competition of our country's service industry mainly from the angle of commercial strategies. Founded on CRM basic theories, it combines the service trades' characteristics with fundamental realities of our country, puts them into practice, and puts forward four big values bringing from CRM, and then builds a service value proliferating model. On the basis of these above studies, it analyses the contribution of the CRM to healthcare competition, and makes a medical treatment value proliferating model based on HCRM.This paper gives some advice to service industry of our country. Understanding to CRM should proceed from the angle of commercial strategies, really setting up the trade management idea of "centering on the customer ".Using the CRM software is unequal to have grasped the practical significance of CRM.