A Study On The Business Mode Of B2B Media

This paper focuses on the research of B2B media. It begins with the concept of B2B and B2B media. Then the paper introduce the development of B2B media,and tell the differences between some concepts. It gives an important ideal that the B2B media can only play a role in the market, which is changing everyday. Then explicates some different kinds of B2B media. They are magazines, online business and trade shows. The paper summarized the basic difference and relationship of them. The paper put emphasis on introducing the business mode of the B2B media, and how the B2B media promote modern business trade. The paper also introduces the integration mode of the B2B media and explains how the integration media help the buyer and suppliers upgrade their value. At last, the paper uses a real example to introduce another kind of integration media, B2×2C,which is integrated by B2B media and C2C media. It explain the development of this kind of B2B media and drew a conclusion that the B2B media play an important role in modern business trade. It promotes the modern trade and influence the business in some facets. The buyers and suppliers can reach the agreement soon in the deal, which B2B media can take part in. This is why some modern companies are apt to use B2B media to contact with new cooperators. By this way, B2B media can help cut cost, shorten work time and create new more profit. the value of the company can be upgraded as well.