The Evaluating Research Of Dalian Netcom Cell Phone's Customer Value

Along with the time development and the technical progress, internal and external environment which the modern enterprise faced has changed enormously. The network economy, the economical globalization rapid development, causes the market competition to be intense day by day, The technical progress, initiated the production efficiency large scale enhancement, the economy thansited from the short condition to the surplus condition, transited from the single variety and the huge batch to the multi-varieties and small batch, enterprise's competition transits from the products to the services to the customers, these all already became the real situation without any doubt. It has become an unavoidable question, how to change the enterprise's operations ideas at the right moment . Customer relations managemet will become one of the focal points in managemet science resrarch.Quantitative analysis and synthetic evaluation of customer value is an important part of customer management of enterprise; this paper will deeply analyze and discuss it. At first, this paper explains customer value theory, customer transferring value theory and the mutual action and mutual influence between the two theories. Then, it analyzes the features, importance and evaluation methods of customer value and the basic frame of enterprise constant technology innovation system which is based on customer value analysis. At last, this paper evaluates the Dalian Netcom Cell Phone's customer value and analyzes factors which influence customer value.This paper gives synthetic evaluations of enterprise' s personnel value, product value, enterprise's service value and image value according to the conclusion from investigation questionnaires; further explicates each index and synthetically evaluates and carries out researches by adopting real data. According to researches, I analyze and assess the implementation strategies of Dalian Netcom Cell Phone's customer value and explain improving measures for influencing factors. The significance of this paper is that it provides a way to help us recognize customer value, improve the methods of customer management and enterprise management which can set enterprise and customer clear understanding and seeking for better methods together. This is the real "mutual benefit" and the fundamental object of the strategically cooperative relationship between enterprise and customer.